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Tuesday January 23rd 2018

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BLACK EYED PEAS – The E.N.D.

Black Eyed Peas- The End

Black Eyed Peas – “The E.N.D.” June 9, 2009 on Interscope

Nominated for 2010 Album of The Year,  the latest offering from the Black Eyed Peas is a departure from their earlier rap songs. It might be perceived as more of a dance-pop release. Still, it has some enjoyable tracks. Starting strong with the single “Boom Boom Pow”, this album is the most consistent release from the band since the “Elephunk” era. For me, this is a great dance record. Fans of the old-school, politically-minded Black Eyed Peas may be disappointed with this release, but fans of the band’s latter albums, particularly “Monkey Business”, will fall in love with the band all over again. “The E.N.D.” is  jam-packed with potential hits.

This album is overall very representative of who the Black Eyed Peas are today and what their fans expect from them – extremely catchy danceable music that makes you feel good. It’s missing some of the originality found on ‘Elephunk”,  but it does represent a new sound for the group (a sound from the 90′s) that will surely keep them racking up hits for years to come.

While this record has received some mixed reviews,  it is still worthwhile with some catchy tunes showing the Peas are continuing to stretch their roots.
Black Eyed Peas Will.i.am is a Grammy nominated producer – nominated for the Producer of The Year Award in 2007 and nominated again in 2009.  He has lent his services to some of the biggest superstars in the business: Fergie, The Pussycat Dolls, John Legend, Mary J. Blige, Ricky Martin, Justin Timberlake, Diddy, Nas, Michael Jackson, Usher, Mariah Carey, Whitney Houston and U2. In addition to music, Will.i.am is committed to social activism and is an outspoken advocate of progressive political initiatives. His “Yes We Can” video won an EMMY and a Webby Award and has over 19 million views on YouTube to date.

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